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Our full-funnel content approach means you have a strategy to optimize each section of the funnel: awareness, consideration, and conversion. The content must speak to the customer and educate them, regardless of where they are at in the process. Our multichannel approach creates a cohesive experience for customers and increased revenue for your business. We might use some fancy buzzwords and complex tactics, but our approach is simple - don't overcomplicate the marketing. Put the customer and their needs first and a successful strategy will follow.
The first step is to understand the goals of the business. Increase top-of-mind awareness? Improve quality or quantity of leads? Increase ecommerce average order value? Then we look into each step of the sales funnel to identify opportunities. What does the ad copy look like? What creative is being used? Is the website providing all the info that customers need to make an informed decision? Are there ways to bring customers back after they leave the site? We identify what is working and what needs to be changed.
The next step is to identify the personas that are within the target audience. There is rarely just one type of persona. Once we have identified the personas then it’s time to find where those customers can be reached and how they prefer to be communicated with. Are they active on social media? Which channels do they use? Do they prefer print or digital marketing? The next thing is to identify why customers need your product or service and how you are uniquely positioned to help them over your competitors.
Now that we have identified who your customers are, why they are looking for your product or service, what will move them down the funnel, then we get to work on creating the assets to attract and convert customers. Each department (SEO, social, paid ads, web design, video/photo) works together to build out a cohesive strategy in their specific channels.
Once initial data has been collected then we analyze and adjust. We identify what worked and what needs to be adjusted. We set up the next test and the process starts over. The process repeats as we continue to find the best conversion rates at the best cost per conversion.
Our “content first” strategy help differentiate businesses by creating brand-building assets that can be used across several channels. These investments are difficult for competitors to rip off and replicate. Our multichannel approach diversifies your marketing efforts to reach you customers on multiple platforms.
We have made strategic hires in each of our departments to make sure we have experts in every role. Our videographers don’t do SEO and our social media specialists aren’t designing websites.
Nope. We have clients across the country. We often travel to their locations for video projects.
Our business has grown dramatically!
Video so good, everyone will assume production trucks drove from LA.
Porter Pro Media is unmatched in the area.
Our business has grown dramatically!
Video so good, everyone will assume production trucks drove from LA.
Porter Pro Media is unmatched in the area.
Fresh ideas for ad copy and full campaigns.
These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.
Awesome company with incredible results!
I feel safe with my business in their hands.
Fresh ideas for ad copy and full campaigns.
These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.
Awesome company with incredible results!
I feel safe with my business in their hands.
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