Streaming TV ads are woven right into the content you're watching on your internet-connected device–whether that's your smart TV, cell phone, or tablet. Simply put, these are ads that run during your binge-watching sesh instead of the usual commercials you'd see on regular TV. Whether they pop up before or during the show, these ads are carefully tailored to the interests and demographics of the viewer, thanks to the power of digital targeting.
OTT, CTV, AVOD, SVOD– the world of streaming can seem like a different language. Our expert ad buyers can get your streaming ads delivered to the right audience at the right time. With custom targeting and in-depth reporting, now is the time to take advantage of what the CTV world has to offer.
We work with your team to identify your target demographic. We then identify the best methods to reach that audience.
Our production team produces an ad that will not only grab your audience's attention, but help your product or service stand our from the rest of the competition. Our team of digital ad buyers and experts, will ensure that everything is in place to track the effectiveness of the campaign and ensure your investment is providing a return.
As soon as your ad is produced and the right tracking and conversion methods are in place, it's time to launch your ad campaign. Using our well thought out strategy, your content is now ready to reach your target audience on their streaming devices.
Reports are generated, reviewed with your team, and the strategy is adapted if the data suggests.
Yes, you absolutely can. Results can be measured through a variety of methods depending on your goal with these ads. We are able to effectively track impressions, site visits, conversions, and more. Cross-device attribution is fully integrated into Google Analytics, which means you can accurately track and verify all traffic and conversions across all devices—including Connected TV.
Advertising can be used to reach specific target audiences through the use of data and audience segmentation. You are able to target viewers based on their interests, geography, in-market status, and more. If your business utilizes a CRM to organize audiences like potential customers, you can leverage that data to reach viewers already in your sales funnel. Once a pixel is set up on your website, we are able to retarget website visitors with your CTV ads.
You must understand the audience, their behavior, and the platform where the ad will be delivered. Advertisers need to consider the format, length, and relevance of the ad to make it engaging and effective. Your ad needs to captivate your audience and push them to take action.
OTT and CTV are often used interchangeably, even though they have a slight difference. So, don't be surprised if you see CTV being called OTT or vice versa.
OTT stands for “over-the-top advertising” meaning content comes over your cable box via the internet, rather than through a cable or satellite. More specifically, OTT refers to the technology that allows content to be delivered via the internet.
CTV stands for connected television, meaning content watched via a device connected to the internet. This may be TV content watched on a mobile device, but more and more, people are shifting back to the TV screen in their living room. Streamers may watch CTV through an internet-connected streaming device, such as a Roku or Apple TV, or through a Smart TV that connects to the internet directly.
AVOD stands for “Advertising-based Video On Demand” meaning TV content that has ads throughout.
SVOD stands for “Subscription Video on Demand” and refers to channels with content behind a paywall; viewers must pay to view the content, usually without the inclusion of ads.
Our business has grown dramatically!
Video so good, everyone will assume production trucks drove from LA.
Porter Pro Media is unmatched in the area.
Our business has grown dramatically!
Video so good, everyone will assume production trucks drove from LA.
Porter Pro Media is unmatched in the area.
Fresh ideas for ad copy and full campaigns.
These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.
Awesome company with incredible results!
I feel safe with my business in their hands.
Fresh ideas for ad copy and full campaigns.
These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.
Awesome company with incredible results!
I feel safe with my business in their hands.
