The core focus of this position is Google and Bing account management to help our clients reach their marketing objectives. To be successful in this role, you should be familiar with current PPC best practices, have excellent analytical skills, and be able to communicate effectively with clients.
Ultimately, you will apply paid marketing strategies to attract and engage the target audience to convert visitors into customers.
Responsibilities
· Conduct keyword research
· Write compelling ad copy
· Optimize for revenue/lead objectives
· Update landing pages to improve user engagement
· Report on performance metrics
· Follow PPC trends and stay up-to-date with new tools and practices
· Expertise in Google Ads
· Experience with Excel
· Strong analytical skills
· Effective communicator
· Business or Marketing majors preferred
Work Remotely
When exceptional content comes first, revenue follows. At Porter Pro Media, we offer a unique collaboration of award-winning media production and fine-tuned digital marketing strategies. We guide your target audience through a journey that turns them into a paying customer, a new lead, or a brand advocate.
About UsIf this position looks like the perfect fit for you, we encourage you to apply today!
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