It’s true — everyone uses social media. It’s not just a young person’s game these days, either. While different generations are found on different social media platforms, more than 80% of all generations across the United States use social media daily. So there’s never been a better time to have your company’s presence online!
Tiktok
YouTube
YouTube
Tiktok
YouTube
YouTube
To best reach people through social media, we need to understand why people are accessing social media every day. While most individuals from all generations are on social media to connect to friends and family, many value social media to connect to a community sharing similar beliefs and hobbies.
By creating a community of followers that not only interact with your company’s social media profiles but also with each other, you’ll find a group of dedicated followers that are excited to be a part of your legacy.
Social media ads work great among many niche audiences. Still, to have your company thrive on social media, you’ll need to create a community your followers are excited to engage with daily.
Effective content marketing, sharing messages, and creating entertainment based on what your company does every day can be a great place to start.
Currently, there are so many social media platforms that it’s impossible to set the expectation to be on all of them, let alone create communities.
Understanding what platforms your audience is on, how to create content for the platform, and how to engage with your followers should help you know what two to three platforms your company should focus on and rule.
Be on the platforms that your audience favors. It doesn’t make sense to create content on TikTok targeting the elderly when most TikTok users are under the age of thirty. However, if your products and services target a younger audience, TikTok could work wonders.
We live in a world where we’ve developed the “skip past the ads” mentality. In days of yore, audiences could not skip radio and television ads, so for the time being, advertisements had a viewer's attention.
Today, companies must try even harder to get a spec of their audience’s attention. While running social media ads can still be effective across platforms, participating on the platform like an average user takes the pressure off your audience, allowing you to be more fun and transparent, and be better found on the platform.
Using a platform like your audience does allows you to engage and comment on other companies and individuals’ posts where appropriate, posting all types of media accepted by the platform and being active on the platform every day.
Each platform has different searching mechanisms. For example, people search YouTube for the content they’d like to watch, Instagram and Tiktok use #hashtags to categorize posts, and most Facebook users browse the content that appears on their feed through an algorithm.
Each social media platform has unique ways of curating content for your audience. Here are a few tips on optimizing your content on some of the most used platforms of all generations.
Create high-quality, engaging videos that are relevant to your target audience and reflect your brand's personality. Optimize your video titles, descriptions, tags, and thumbnails with relevant keywords to increase visibility and ensure your content is discoverable in search.
Start by creating a visually appealing aesthetic that reflects your brand identity. Use high-quality images and videos, and incorporate polls, quizzes, and questions to encourage engagement. Use relevant hashtags and geotags to make your content more discoverable, and consider partnering with influencers or other brands to increase your reach.
To optimize your content for Reddit, identify relevant subreddits, engage with the community, provide value through your content, use attention-grabbing headlines, include visual elements, and be responsive to feedback.
Engage with others and follow the trends. Stitch (or respond to) top-performing or relevant videos. Use trending sounds, like songs or audio clips, to quickly get your content displayed in our target audience’s feed (also called the FYP - For You Page).
To optimize your content for Pinterest, create visually appealing images, use relevant keywords, enable Rich Pins, include social sharing buttons, and engage with your audience through repinning and commenting.
Fill out your business profile so your audience knows they’ve found the right page when they arrive at it. This means having an awesome banner, profile photos, complete contact information, and posts that reflect your company’s products and services.
Ads work great on Facebook because they appear like normal posts within a person’s feed.
Engagement with users interacting with your content is essential to growth and conversion. Reply to comments, respond to direct messages, like user’s responses, and don’t be afraid to dive into friendly conversation.
Engaging with others on social media will take a good amount of time — this is why it can be helpful to you and your company to pick only a few platforms to master.
If your audience is using your social media platform to voice concerns or complaints, it’s okay! Use these interactions to your advantage to show passing viewers that you value your follower’s time, listen and respond, and genuinely care for the community you’re creating on social media.
In return, you’ll find your followers are excited to see your content, interact with your company, and have a much stronger following.
Running advertisements on social media is where your dollar hits the road. The greatest thing about social media is that it is free to join, create an account, and build a community. But, in 2021, it is harder than ever to have organic content go “viral.”
Running paid advertisements is a surefire way to get your content in front of a new audience. Creating a social media budget and defining an audience for the specific ad will give you the best opportunity to run ads.
Experiment with different types of ads, audiences, and messages. What works for one company won’t work for another! It can be a trial and error-process, but once you find what works, you’ll find more followers than you’ve dreamed of.
Social media marketing takes time, writing chops, graphic design abilities, video, and photo editing experience, and general marketing and advertising understanding. It’s a lot to expect from yourself or another person within your company.
An entire team of specialists often backs the best social media channels you see online, so don’t compare your solo efforts to them. Your profiles are great, and it’s okay if you need a little help improving them.
At Porter Pro Media, we have an entire social marketing and management team ready to create content for your social media profiles and help you gain followers.
Great social media profiles take time to create, and it’s okay if you don’t have that time. You’re running a business! Give us a shout, and we’ll see how we can help you gain more traction among social media platforms.
When exceptional content comes first, revenue follows. At Porter Pro Media, we offer a unique collaboration of award-winning media production and fine-tuned digital marketing strategies. We guide your target audience through a journey that turns them into a paying customer, a new lead, or a brand advocate.
About UsAt Porter Pro Media, our team of content creators and ad buyers execute a unified social strategy. We creatively craft ads that stop the scroll with industry whooping CPMs. If you want to advertise on social media, we’re here to help!
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