With so many marketing options, it can be challenging to determine which will be most effective for your business. Traditional and digital marketing have both proven successful in the past, but do they still work? And what are they?
Here we'll discuss the differences between traditional and content marketing strategies and how we at Porter Pro Media approach marketing for every one of our clients.
When it comes to marketing, a great strategy involves traditional advertising (billboards, newspaper, radio, television) and digital or content marketing (videos, websites, blogs, social media, email, etc.).
Traditional marketing is built on the concept of a sales funnel. The goal is to get customers from point A (awareness) to point B (purchase) — which means a lot of work to get the word out about your business and build awareness among potential customers.
Digital marketing, on the other hand, is built with content — the process of creating valuable videos, blogs, websites, email newsletters, and other materials that attract and retain customers by building trust with them over time. So it’s more than just getting people through a sales funnel — it’s also about giving them value along the way, so they want to buy from you and only you!
Great content leads to better customer relationships, a captivated audience, and more sales.
Check out our post about why we call ourselves a content-first agency.
The other day, my siblings and I went to my parent’s house for dinner. My brother was excited to show us a motivational video about a professional mountain biker.
The video “Beautiful Idiot” is fantastic. The videography is masterful, the voice-over script is inspiring, and at the end, Bike Magazine’s logo flashes across the screen as the credits roll. It was a spectacular piece of content marketing from Bike Magazine!
To my family, this video was just inspiring entertainment. Little did they know that it’s precisely the type of video that will retain brand loyalty for Bike Magazine and ultimately help them sell more products.
Here are some other examples of content marketing in practice:
Ironically, this blog you’re reading is an example of content marketing. We hope you’ll read this and not only take our words to heart but, hopefully, you’ll think of us the next time you need a boost in your marketing efforts!
Search Engine Optimization (SEO) is the process of optimizing your website so that it ranks higher in search engines. This means ensuring that the keywords and phrases you want to rank for are included throughout your site's content, descriptions, and metadata.
Email newsletters are a great way to keep in touch with customers. They're also a great way to drive sales because they can be tailored to include information about your products and services or new content you've published on your website.
Email newsletters are an essential part of any business's marketing strategy, but it's easy for them to become stale and boring if not handled properly or sent at the right time.
Videos are a great way to educate your audience. They are interactive, meaning they can engage with your audience in real-time. In addition, you can use videos to promote other content or products on your website.
Videos also build trust because they allow you to show who you are and what you’re all about. If someone wants more information about something mentioned in a video, they know where to find it!
Look, if you had one shot — one opportunity — to convince a potential customer to trust you and your business, that's when you make a hero video. These are creative, spokesperson-driven videos that focus on the main points of your business: who you are, what you do, and why you do it.
WATCH: Imperial House - About Us
Explainer videos do just that — explain. These videos focus on the process behind using your product or service. Explainer videos communicate what your business does best and help to explain the value you provide in the marketplace.
WATCH: Ingram’s Custom Fine Jewelry
If you’ve ever watched the Discovery Channel on TV, you’ve watched a video series. Sometimes called a docu-series, these types of videos provide engaging, episodic video content. The goal of these types of videos is to either inform or entertain, and ultimately, to keep viewers engaged and coming back for more!
WATCH: Bison Boys: In The Blood - Episode 1
Social media is a great way to drive traffic to your website and can be used to drive leads and sales. There are many ways to use social media for this purpose, but the most common are:
ORGANIC POSTS
If you’ve ever posted a picture or personal experience on social media, that’s called an organic post. You’re sharing content you created from your blog or found elsewhere online. These posts help people find out about your business and generate interest in what you offer.
Sharing content from other sources, such as news stories or tips from experts, is also considered organic posting. This shows potential customers that you are an authority figure in your niche market, making them more likely to trust what you recommend when deciding whether they want to follow through with a purchase decision.
PAID ADVERTISING
Thanks to algorithm updates, organic social media posts don’t reach as many people as they used to. This is where paid advertising comes into play. These ads provide a measurable return on investment because they focus only on specific demographics of people who might be interested in something related to what's being advertised (such as "Men who live within 50 miles of Idaho Falls").
Paid advertising also lets you target specific keywords so that only those searching for those keywords would see these particular ads (for example: "Men who live within 50 miles of Idaho Falls" AND ("cars") OR ("cars," "automobile")).
This may be a bold statement, but it's true — content marketing is an effective way to drive sales and revenue.
Content marketing has been shown to be more effective than traditional marketing when it comes to driving sales. Traditional marketing methods like radio and newspaper advertisements have mostly been replaced by digital channels such as social media platforms, blogs, and websites.
In addition to the fact that digital platforms can reach more people than ever before (and at a lower cost), they also tend to be more consumer-friendly and generate better engagement from audiences because they're not interruptive like traditional ads are.
Content like videos or blogs helps you communicate with your audience by providing them with valuable information or entertainment — something you wouldn't get from just reading an ad!
Here at Porter Pro Media, we can help your business create and execute effective content marketing campaigns with the above methods. Creating new and engaging content will give you more to work with across all channels and help lead people to your business, where they’ll be more likely to buy your product or service.
When exceptional content comes first, revenue follows. At Porter Pro Media, we offer a unique collaboration of award-winning media production and fine-tuned digital marketing strategies. We guide your target audience through a journey that turns them into a paying customer, a new lead, or a brand advocate.
About UsAt Porter Pro Media, our content-first marketing strategies enable you to acquire more customers at a reduced rate to increase your ROI. We're here to help with all your marketing needs!
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