6 Aspects of Great Websites that can Increase Sales

A website is the first impression a potential customer will see about your company. It’s the first place they go to find out more about you and what you do. When done right, it can be a powerful tool in increasing sales by bringing in new business and helping existing clients get more value from their relationship with you.

Here are six aspects of great websites that can increase sales:

Functional Design

A great website is easy to use and navigate. It's visually appealing, responsive, mobile-friendly, simple, and clean.

The point of a great website is to get customers to take action. A poorly designed site makes it difficult for visitors to find what they're looking for or understand the purpose of your business. If they can't find what they need on your website quickly and easily, they will likely leave without purchasing anything or contacting you. If they have difficulty navigating through cluttered or overly-complicated sites, they may give up entirely before reaching a vital part of your business.

An intuitive design makes it easy for visitors to find what they're looking for and quickly decide if your business is a good fit for them. From the homepage, visitors should clearly understand what you do, why you do it, and how they can get involved or make a purchase.

A well-designed and functional website can also help drive conversions and sales for your business. Here are some key factors that can help a website drive conversions:

• Clear & Compelling: A website that clearly communicates your value proposition and the benefits of your products or services can help visitors understand why they should buy from you. This messaging should be clear, concise, and focused on the customer's needs.
• Mobile Friendly: A website that is optimized for mobile devices can help you reach a wider audience and make it easier for visitors to access your site on the go. This is particularly important given the increasing number of users accessing websites from their mobile devices.
• Trust & Credibilty: A website that includes proof, such as customer testimonials or reviews, can help build trust and credibility with potential customers. This can encourage them to make a purchase or take other desired actions.

A well-designed and functional website can help you create a positive user experience, build trust and credibility, and ultimately drive conversions and sales.

Friendly for All Users

Your website should be easy to use. Your customers shouldn't have to think too hard when they visit and should be able to navigate the site without difficulty. If you want your site to increase sales, it needs to be intuitive for customers.

Your website should be easy to navigate regardless of whether someone uses a smartphone, tablet (or even a desktop computer). An excellent way to do this is by keeping navigation simple with clear buttons that link directly from your menu. A straightforward menu helps visitors quickly find what they need without too many clicks before getting where they want!

You can improve the experience by optimizing your website for smartphones. This means that it’s easy to view on smaller screens and doesn’t take forever to load! In addition, mobile-friendly websites are easier to use and navigate. When you create a website optimized for mobile devices, visitors can find what they’re looking for and get in touch with you quickly.

Evergreen Content

Evergreen content is essential for any business website. Search engines rank websites with fresh, relevant content higher than those that don’t.

Visitors looking for products or services online can easily find and read the content on your site if it’s well organized and easy to navigate. Most importantly, this information helps convince them that you know your industry and the products you sell.

To get people interested in reading what you have written (and hopefully buying from you), it must be relevant to their needs and interests — otherwise, they won’t take the time to read it! 

Multiple Points of Contact

Multiple contact points will help increase audience interaction and the likelihood of a positive outcome. 

If you have only one point of contact, you limit your audience’s ability to reach you via that source. For example, if your audience has a question or concern and the only way to reach you is through a contact form on your website, they’ll probably look elsewhere for a solution to their problem. 

Clear Call to Action

A call to action (CTA) is the most crucial part of your website. You need to know how and where your call to action should appear on your site to boost sales.

To help you figure this out, here are four simple tips:

• Your CTA should be clear and easy to see
• The CTA should be in the right place (for example, on top or bottom, rather than somewhere in between)
• The purpose of your CTA must match what the visitor expects from their experience. Visitors will get confused or frustrated if you don't match these expectations with a relevant CTA.
• Make sure that there isn't anything obstructing their view of your CTA so they can easily click on it anytime.

Optimized for Search & Social Media

When you optimize your website for search engines, you can increase sales by:

• Letting users find your business efficiently.
• Helping to boost brand awareness.
• Driving more inbound traffic to the site typically increases overall conversions.

When you optimize your site for social media, you ensure that customers can share content easily and quickly on all their favorite platforms! This will help drive traffic to your site, so make sure it's quick and easy to share content with friends or followers on other sites like Facebook or Twitter.

This will help drive traffic to your site, so make sure it's quick and easy to share content with friends or followers on other sites like Facebook or Twitter.

Let us Build your Next Website

Here at Porter Pro Media, we have a great team of web designers, content creators, and marketing experts that can help you increase traffic and sales for your business. We are affordable and reliable, with a proven track record of bringing in new sales to our clients.

If you need a website, we can help. Our experts will work with you to create a great site that will increase sales.

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