Strategy

Strategies as unique as your business

Standard is rarely exceptional. We don’t do standard.

Our full-funnel content approach means you have a strategy to optimize each section of the funnel: awareness, consideration, and conversion. The content must speak to the customer and educate them, regardless of where they are at in the process. Our multichannel approach creates a cohesive experience for customers and increased revenue for your business. We might use some fancy buzzwords and complex tactics, but our approach is simple - don't overcomplicate the marketing. Put the customer and their needs first and a successful strategy will follow.

Case Studies

Our Strategy Process

01

Audit

The first step is to understand the goals of the business. Increase top-of-mind awareness? Improve quality or quantity of leads? Increase ecommerce average order value? Then we look into each step of the sales funnel to identify opportunities. What does the ad copy look like? What creative is being used? Is the website providing all the info that customers need to make an informed decision? Are there ways to bring customers back after they leave the site? We identify what is working and what needs to be changed.

02

Identify

The next step is to identify the personas that are within the target audience. There is rarely just one type of persona. Once we have identified the personas then it’s time to find where those customers can be reached and how they prefer to be communicated with. Are they active on social media? Which channels do they use? Do they prefer print or digital marketing? The next thing is to identify why customers need your product or service and how you are uniquely positioned to help them over your competitors.

03

Implement

Now that we have identified who your customers are, why they are looking for your product or service, what will move them down the funnel, then we get to work on creating the assets to attract and convert customers. Each department (SEO, social, paid ads, web design, video/photo) works together to build out a cohesive strategy in their specific channels.

04

Iterate

Once initial data has been collected then we analyze and adjust. We identify what worked and what needs to be adjusted. We set up the next test and the process starts over. The process repeats as we continue to find the best conversion rates at the best cost per conversion.

Why Strategy Matters

Consistency
90%
of consumers expect their interactions with a brand to be consistent across channels
Success
87%
of retailers agree that an omnichannel marketing strategy is critical or very important to their success.
Purchase Frequency
+250%
Purchase frequency is 250% higher on omni-channel vs. single channel
Customer Retention
90%
Customer retention rates are 90% higher for omnichannel vs. single channel.

Frequently Asked Questions

1. How is your strategy different from other companies?

 Our “content first” strategy help differentiate businesses by creating brand-building assets that can be used across several channels. These investments are difficult for competitors to rip off and replicate. Our multichannel approach diversifies your marketing efforts to reach you customers on multiple platforms.

2.  I have seen other agencies claim to be “full service” and they are typically a jack of all trades, master of none. How are you different?

We have made strategic hires in each of our departments to make sure we have experts in every role. Our videographers don’t do SEO and our social media specialists aren’t designing websites.

3. Do you only service clients in Idaho?

Nope. We have clients across the country. We often travel to their locations for video projects.

Reviews

The professional video quality provided by Porter Pro Media is unmatched in the area. They are great to work with and I highly recommend their video services.

Daniel Berry

Our business has grown dramatically!

Porter Pro Media is fantastic to work with. We use them for all of our internet marketing needs. They are very easy to communicate with and an absolute pleasure to have as partners.

Jake Hansen

Every interaction I have had with Porter Pro Media has been professional and top quality. Their gear is top shelf and their product is superb. I Refer everyone to them now. I look forward to working together for years to come

Ken Dudley

Video so good, everyone will assume production trucks drove from LA.

Awesome company with incredible results! Would recommend them to any company looking to scale their business.

Brandon Cockrell

Porter Pro Media is the real deal. These guys have a professional touch!

Steve Dutcher

Porter Pro Media is unmatched in the area.

I continue to work with Porter Pro Media on many video projects. The production value from Porter Pro far exceeds other companies, especially in Southeast Idaho. Our company has greatly benefitted from their expertise.

Chad Thomas

The professional video quality provided by Porter Pro Media is unmatched in the area. They are great to work with and I highly recommend their video services.

Daniel Berry

Our business has grown dramatically!

Porter Pro Media is fantastic to work with. We use them for all of our internet marketing needs. They are very easy to communicate with and an absolute pleasure to have as partners.

Jake Hansen

Every interaction I have had with Porter Pro Media has been professional and top quality. Their gear is top shelf and their product is superb. I Refer everyone to them now. I look forward to working together for years to come

Ken Dudley

Video so good, everyone will assume production trucks drove from LA.

Awesome company with incredible results! Would recommend them to any company looking to scale their business.

Brandon Cockrell

Porter Pro Media is the real deal. These guys have a professional touch!

Steve Dutcher

Porter Pro Media is unmatched in the area.

I continue to work with Porter Pro Media on many video projects. The production value from Porter Pro far exceeds other companies, especially in Southeast Idaho. Our company has greatly benefitted from their expertise.

Chad Thomas

We worked with Porter Pro Media for several years and had an outstanding experience! You will experience quality from the employees to the marketing. We really wanted a team that would take time to understand our goals and help us accomplish them. We go that and more with Porter Pro.

Justin Haskell

Fresh ideas for ad copy and full campaigns.

These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.

Rise Motion Pictures

PorterPro Media was incredible to work with. Their services were affordable and they designed an incredible website. They also provided us with training to be able to manage our website going forward. I highly recommend their services.

Raymon Burton

Awesome company with incredible results!

These guys take great pride in their work! They helped us with a full re-brand from start to finish, They did an incredible job, always communicating with us to make sure we were happy with the final product. Highly recommend!

Porter Clayton

Pro? Yes. Video so good everyone will assume production trucks drove in from Los Angeles. And the quality doesn’t end with the picture on the screen. Fresh ideas for ad copy and full campaigns. This new team is going to be successful in Idaho Falls for a very long time.

Brad Barlow

I feel safe with my business in their hands.

Porter Pro Media is amazing! We have been using them as our media team for a year now and our business has grown dramatically! They are always there for you whenever you need them and are great to work with. I can't thank them enough for all of their help! I would highly recommend their team!

Leah Hibner

We worked with Porter Pro Media for several years and had an outstanding experience! You will experience quality from the employees to the marketing. We really wanted a team that would take time to understand our goals and help us accomplish them. We go that and more with Porter Pro.

Justin Haskell

Fresh ideas for ad copy and full campaigns.

These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.

Rise Motion Pictures

PorterPro Media was incredible to work with. Their services were affordable and they designed an incredible website. They also provided us with training to be able to manage our website going forward. I highly recommend their services.

Raymon Burton

Awesome company with incredible results!

These guys take great pride in their work! They helped us with a full re-brand from start to finish, They did an incredible job, always communicating with us to make sure we were happy with the final product. Highly recommend!

Porter Clayton

Pro? Yes. Video so good everyone will assume production trucks drove in from Los Angeles. And the quality doesn’t end with the picture on the screen. Fresh ideas for ad copy and full campaigns. This new team is going to be successful in Idaho Falls for a very long time.

Brad Barlow

I feel safe with my business in their hands.

Porter Pro Media is amazing! We have been using them as our media team for a year now and our business has grown dramatically! They are always there for you whenever you need them and are great to work with. I can't thank them enough for all of their help! I would highly recommend their team!

Leah Hibner

Brands We've Worked With