Video Production: An Aptly Titled Blog Post About Video Production


You own a business. Nice.
You want to market this business. Very nice.
And you’ve seen other business owners investing in video.

“Let’s give this a shot.” You think.

“It can’t be that hard.” You think.

Well, video can definitely be the kind of content that takes your marketing to the next level, but you need to be careful how you do it. In order to help you make your decision when it comes to producing video content for your marketing, there are considerations you need to make when determining what kind of video works for your business.


Here’s the big question you need to ask yourself:

What is my goal/objective?

There are two general categories in which the answer to your question will fall. Your objective is either going to be to get more leads/sales OR it is to get your name out there in a cool way. We call this brand awareness. Some videos can achieve both, but you need a very clear plan when doing so.

So, now that you know your objective, you start brainstorming. You can enlist your niece who got a fancy camera for Christmas this year. You think of funny friends you know who could be hilarious on camera. You think of a few local places you could use for solid locations. You watch a few youtube videos titled, “Top 10 Super Bowl Ads of All Time” and you have now landed on a perfect idea. You have the people ready, and you film your spot.

After a few weeks, you get the finished product, and you realize that there’s no way you can market your business with something so poor. So what do you do?

Well, you contact a professional to execute your video. You get a quote and you wonder what goes into the cost of this video. Let’s address the aspects of your video that might get a little spendy.

  • Locations- Filming on multiple locations can boost cost for your video

  • Acting/Voiceover Talent- Good and polished talent needs to be paid. Sorry but your funny friend doesn’t know how to be funny on camera.

  • Idea generation- Your video needs to accomplish a lot of things, and your rip-off of a super bowl commercial is not going to help you achieve your objective. Plus, trying to recreate a Super Bowl Ad on a local-sized budget is ALWAYS going to fall flat. There’s a reason why those spots cost millions of dollars.


So the question is:

How do you create a video that achieves your objective and entertains the audience
ALL while staying in budget?

That’s where we come in. At Porter Pro Media, we make sure all of your boxes are checked.

Entertain your audience

Achieve your objective

Stay in budget

Last question… are you ready to take your business to the next level?