Squarespace Web Design Spotlight: Rockwell Homes
Rockwell Homes has built thousands of homes in Eastern Idaho and they are known for their decades of experience in building beautiful, affordable homes. They needed a new website that could better help their customers to find the perfect neighborhood and floor plan for their new home. When it was time for new web design, they researched web designers in Idaho Falls and decided to work with the pros.
How does Porter Pro Media
Whenever we design a website, we take the time to understand the business, their process, their goals, and their brand. About half of our team has worked Rockwell building their own home so that made our research phase easy! After researching the business, we begin researching design ideas that can solve the issues that the current website was not solving.
Based on our own experience and the experiences of those we interviewed, and after discussing Rockwell’s goals,
we came up with the most important things that Rockwell’s new website needed:
Imagery that shows the beautiful homes built by Rockwell.
Easy search & sort through all floor plans.
Easy navigation to all neighborhoods.
Showcase of move-in-ready homes.
The homepage features a video tour of dozens of homes built by Rockwell. Our production crew wanted to show the variety of styles that can be achieved with Rockwell Homes as the builder.
Our custom filters make it easy for potential homeowners to narrow down the floor plans available and homes for sale. And with Squarespace as the platform, Rockwell can easily add and edit the website as needed.
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